In retail, the shopper's experience is everything. It's how browsing becomes buying, customers become ...

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Retailers spend numerous hours and resources perfecting every aspect of customer engagement. With an increasingly competitive landscape, retailers understand that there is no room for customers to second-guess the brand’s promise, equity and perhaps most importantly, the brand experience. Commerce is undergoing a massive transformation in a battle for today’s well informed consumer who expects an integrated experience that is more quick and consistent. Retailers realize that they cannot monetize well if they don’t deliver the right interaction and user experience.

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