mobile point of sale

Retailers spend numerous hours and resources perfecting every aspect of customer engagement. With an increasingly competitive landscape, retailers understand that there is no room for customers to second-guess the brand’s promise, equity and perhaps most importantly, the brand experience. Commerce is undergoing a massive transformation in a battle for today’s well informed consumer who expects an integrated experience that is more quick and consistent. Retailers realize that they cannot monetize well if they don’t deliver the right interaction and user experience. However, crowded POS counters prove to be a hindrance in this mission.

An elongated queueat the sales counter utterly shatters the comfortable ambiance of the swanky store. Also, it reminds the customers that they are being “processed” along, as if they are in a factory. Oftentimes, agitated customers abandon their shopping carts in face of a long hold-up. Present day customer is highly demanding and is less inclined to wait in queues at checkout counters. Yielding top-notch service to such a customer proves to be a cumbersome task for the retailer. Apart from agitated customer, there are issues of dearth of staff, resources not being used to their optimum potential and loss of sales.

In such a case, the most obvious idea is to arrange for more POS counters. However it may not be as hassle-free as it sounds. Customer footfall in the store is highly variable. In such a scenario, organizing more counters may not give the desired return-on-investment as the setup requires capital and space. The sanest option therefore, is to bring the sales counter to the customer. Retailers are now seriously considering mobile POS solutions to address challenges and opportunities in the new connected world. Mobility brings convenience and agility in the checkout process.

Mobile POS solution consists of a handheld mobile computer [xyz] equipped with an inbuilt scanner and acompact, portable printer. An optional feature is a payment card reader. Strapped with these mobile devices, an agent is on the move, looking for customers who are finished picking out the items .Conversely, customers can always approach these agents once they are done. The store associate scans the barcode tag on the retail item and data is encrypted and sent over a wireless network to the central server. Transactions are done accordingly. In case the customer wishes to make payment via. Card, the agent swipes the card through the portable card reader making the necessary transaction. A receipt is printed on the spot via. a portable thermal printer [xyz].

The solution broadens the capacity of POS terminals– meaning transactions can happen just about everywhere, including places where building a traditional IT infrastructure might be a challenge. Apart from this, it grants information to store attendants on their fingertips. It emerges as a new channel for service to the customers. Apart from serving extended product information, it boosts suggestive/up selling and elevates the shopping experience. Configured to work on multiple platforms, it can be made compatible with the store’s existing POS system.

Technical Highlights:

  • Minimal investment on fundamental framework
  • Roping-in business logic available from existing POS system
  • No separate database required
  • Conveniently customizable client-side user interface (UI) framework
  • Leverage the next generation mobile devices such as Android tablet etc. for progressing the business process through mobility

Business benefits:

  • Elevated sale per employee by reducing the checkout time
  • Downsized store space requirements
  • Boost sales through effective cross-selling / up-selling of relevant products
  • Cuts in loss of sales caused by dearth of relevant information at the store shelf
  • Enhanced asset utility